Anambra agency targets N500m revenue for 2019

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The Anambra State Advertising Agency ( ANSAA ) obviously has lofty plans for this year.

According to a top official of the agency, they are aiming at getting a revenue that will run into N500 million in 2019.

Chief Jude Emecheta , who is Managing Director of ANSAA, made this recently known in Awka.

According to him, although the first quarter was almost over , their target was still realistic and their goal can still be achieved.

Jude also stressed it out that  the social media was fast taking toll on outdoor advertising business through its online platforms .

He however stated that the agency was already putting in place strategies towards E - advertising to enable it tap into the opportunities of technology and compete favourably in the social media age.

According to him, nowadays, people don ’ t rely solely on billboards anymore; even the newspapers are also going online so that if you advertise in any newspaper , the advert goes online on their platform .

However, he believes outdoor advertising and signage ’ s remained the most credible way of creating awareness of goods and services because of the approval process , adding that information in the social media could be misleading .